Every website on the internet needs to get found and for that SEO is the first thing to dominate search results on the most famous search engines Google, Yahoo, Bing, Yandex and so on.

These days’ people not only search on these websites but they find answers to their queries on AI chatbots and AI search engines like Perplexity, ChatGPT, Claude, Gemini, Co Pilot, Deep Seek, AI Mode, and AI Overviews. And for that AEO, GEO is also necessary.

I am an SEO expert with over 11 years of experience. I worked for Ecommerce, and digital marketing agency based websites for healthcare, fashion and apparels, software companies, ghost writing and many industries. The countries I served are USA, UK, Switzerland, Australia, and middle eastern.

SEO splits into four major parts:

Technical SEO

It covers all of the technicalities of a website. That includes:

• Website indexing and crawling on the search engines
• Website speed
• Core web vitals optimization
• Google Analytics, Google Search Console, Google Tag Manager, and Bing Webmaster tools integration
• Schema markup optimization
• Breadcrumb implementation
• Pagination
• Canonicalization
• 404-page creation
• 301 & 302 Redirects
• URL optimization
• Sitemap creation and submission to search engine.
• Robots.txt
• Image optimization in WebP format
• Implement Hreflang Tags.

On-page SEO

• Keywords and Competitors research
• Meta Title and Meta Description optimization
• H1 Tag optimization.
• Image ALT tags and Title tags optimization
• OpenGraph tag optimization.
• Twitter card tag optimization.
• Website On site blogs content map creation as per the topical map.
• Internal linking optimization to the related pages.
• Optimizing the web content for home page, product pages, category pages, service pages like About Us, Contact Us, Terms & Conditions, Privacy Policy, and other pages.
• Updating the page content keeping in mind to meet E-E-A-T guidelines for the website. Follow the funnel based guidelines to implement around article, products, and product category pages.
• Funnel creation divided into three parts Top of the funnel, middle of the funnel, and bottom of the funnel splits into content intents including Navigational, Informational, Commercial, and Transactional intent used between the different sections.
• Silo structure follow guidelines.
• Landing page optimization.
• Navigation menu optimization
• Adding testimonials and reviews to the website.
• Optimize the website for the AI chatbots, and search engines.

Local SEO optimization

• Business will be submitted to Google business profile, Bing my places, Yahoo Local, Yandex Business and more
• These business profiles will be optimized.
• Citation building.
• Optimize the website for local service keywords in the blogs and other pages.
• Optimize business profile pages on ORM websites like Trustpilot, bbb.org, reviews.io, Google reviews, and more, also ask the clients or customers to add reviews on these websites.
• Business directory submission to website like Crunchbase, G2, Capterra, and many more like B2B directory websites.
• Participation on Q N A Platforms like Quora, Reddit, and more.
• Optimize the website for knowledge panel.
• RSS feed URL of the website onsite blog
• Press release publication

Off Page SEO Optimization

• Guest post publication
• Community Discussion
• RSS Feed submission
• Coupon code submission
• Broken link building
• Social bookmarking
• Blog commenting
• Forum participation
• Web 2.0 Submissions
• Video sharing website
• Image sharing websites
• Blog sharing website like WordPress, Blogger, and more.
• Business Listing
• Infographics submission website.